Initially, this material was thought a little different: we planned to simply talk about how at the end of last year we set up an advertisement for a company that offers plumbing services to the market. But then we realized that without retelling our daily dialogues with the client, the story is pretty bland. Therefore,…
Tag: eLama
Myths in contextual advertising: is it possible to influence the operation of auto strategies in Yandex.Direct and Google Ads
June 17, 2021, 16:45 Executive Editor of SEOnews The online edition SEOnews and the online advertising automation service eLama disassemble typical misconceptions within the framework of the special project “Myths in contextual advertising”. We have already found out earlier: In the new video, eLama, a leading paid traffic specialist Nikita Kravchenko will tell you what…
Have been re-optimized! How to launch ads in 40 new directions with a small budget and strict CPL
May 25, 2021, 13:43 This story may seem ordinary – it is not about solving complex problems and not about how we conquered the market by spending seven and a half rubles. Nevertheless, it is about important: how a structured approach and the ability to build a dialogue with a client help to achieve long-term…
Myths in contextual advertising: is it possible to see ads from competitors in another region in Google search
11 June 2021, 12:21 Executive Editor of SEOnews The online edition SEOnews and the online advertising automation service eLama talk about the settings of contextual advertising and sort out typical misconceptions within the framework of the special project “Myths in contextual advertising”. We have already found out earlier: Today the leading paid traffic specialist eLama…
How to deal with a situation when a competitor is advertised for your brand queries. Case
Competitors are different. Our client – the developer of an economy-class cottage village – turned out to be very resourceful. He figured out how to promote his properties through our advertising campaigns. We tell the story of how the unfair actions of a competitor helped us build an effective advertising campaign. Note that in the…
Myths in contextual advertising: is it necessary to start launching ads in Yandex.Direct and Google Ads with Search?
April 29, 2021, 13:21 Executive Editor of SEOnews In contextual advertising, various myths are often encountered, which are believed not only by business owners and newcomers, but also often by experienced professionals. To disassemble typical misconceptions, the edition SEOnews and online advertising automation service eLama launch a joint special project “Myths in contextual advertising”. Every…
Myths in contextual advertising: do different targeting in YAN specify the audience?
May 20, 2021, 14:26 SEOnews editor It can be difficult for beginners to understand the nuances of contextual advertising. To help your campaigns become more effective, SEOnews and eLama, an online advertising automation service, have launched a special project called Myths in PPC Advertising. Earlier, we talked about whether you need to start launching ads…
Myths in contextual advertising: does account quality affect the cost of a click?
May 13, 2021, 11:48 SEOnews editor Every week, the online edition SEOnews and the online advertising automation service eLama help to understand the nuances of contextual advertising within the framework of the special project “Myths in contextual advertisingâ€. Earlier, we have already found out whether it is necessary to start launching advertising with Search and…
Myths in contextual advertising: is it always necessary to separate ads on Search and in Networks?
SEOnews editor Each area has its own myths, which often interfere with achieving successful results. Contextual advertising is no exception. To sort out typical misconceptions, the online edition SEOnews and the online advertising automation service eLama have launched a joint special project “Myths in contextual advertising”. Last time, we figured out whether to start launching…
10 useful materials about online advertising
We often share with SEOnews readers awesome case studies, interesting articles, and helpful video courses on online advertising and web analytics. And today we have a whole selection that every paid traffic specialist should keep. So, let s begin. Articles and guides How to create fun social media videos Let s look at three simple…