Initially, this material was thought a little different: we planned to simply talk about how at the end of last year we set up an advertisement for a company that offers plumbing services to the market. But then we realized that without retelling our daily dialogues with the client, the story is pretty bland. Therefore,…
Tag: contextual advertising
Video cheat sheet on Internet marketing: how to protect yourself from clicks in Yandex.Direct
Executive Editor of SEOnews The Internet Marketing Video Cheat Sheet is a special project launched by SEOnews and eLama. As part of the project, we share life hacks and techniques that will help make online promotion more effective. In the new video, Nikita Kravchenko, a leading paid traffic specialist at eLama, and Zhenya from the…
Have been re-optimized! How to launch ads in 40 new directions with a small budget and strict CPL
May 25, 2021, 13:43 This story may seem ordinary – it is not about solving complex problems and not about how we conquered the market by spending seven and a half rubles. Nevertheless, it is about important: how a structured approach and the ability to build a dialogue with a client help to achieve long-term…
Myths in PPC advertising: Does the “Consider automatically stopped competitors’ ads” option reduce the CPC?
Executive Editor of SEOnews SEOnews and eLama, an online advertising automation service, continue to disassemble common misconceptions in contextual advertising. Earlier we told: In the new video Nikita Kravchenko, Leading Paid Traffic Specialist, eLama, will explain whether the option “Include automatically stopped competitors ads” reduces the CPC in Yandex.Direct. Myth: the option “Consider automatically stopped…
Myths in contextual advertising: is it necessary to start launching ads in Yandex.Direct and Google Ads with Search?
April 29, 2021, 13:21 Executive Editor of SEOnews In contextual advertising, various myths are often encountered, which are believed not only by business owners and newcomers, but also often by experienced professionals. To disassemble typical misconceptions, the edition SEOnews and online advertising automation service eLama launch a joint special project “Myths in contextual advertising”. Every…
Myths in contextual advertising: do different targeting in YAN specify the audience?
May 20, 2021, 14:26 SEOnews editor It can be difficult for beginners to understand the nuances of contextual advertising. To help your campaigns become more effective, SEOnews and eLama, an online advertising automation service, have launched a special project called Myths in PPC Advertising. Earlier, we talked about whether you need to start launching ads…
Myths in contextual advertising: does account quality affect the cost of a click?
May 13, 2021, 11:48 SEOnews editor Every week, the online edition SEOnews and the online advertising automation service eLama help to understand the nuances of contextual advertising within the framework of the special project “Myths in contextual advertisingâ€. Earlier, we have already found out whether it is necessary to start launching advertising with Search and…
How to get additional conversions in B2B in a pandemic using retargeting in contextual advertising. Case
The Mediasphere team has prepared a case study that clearly demonstrates how important it is to use retargeting campaigns. Participants and authors: Akim Nikeyev – author, senior specialist in contextual advertising of the project, Alexander Lomtadze – Project Manager, Anastasia Shershneva is a project analyst. Client The company “Plant VENTILATOR” (St. Petersburg) is a leading…
Myths in contextual advertising: is it always necessary to separate ads on Search and in Networks?
SEOnews editor Each area has its own myths, which often interfere with achieving successful results. Contextual advertising is no exception. To sort out typical misconceptions, the online edition SEOnews and the online advertising automation service eLama have launched a joint special project “Myths in contextual advertising”. Last time, we figured out whether to start launching…