Initially, this material was thought a little different: we planned to simply talk about how at the end of last year we set up an advertisement for a company that offers plumbing services to the market. But then we realized that without retelling our daily dialogues with the client, the story is pretty bland. Therefore,…
Tag: Case
How the structure was refined brought the site to the TOP-10 of Google and doubled the traffic. Case Messenger Travel
Air tickets is a complex and highly competitive topic, the leadership in which belongs to several well-known players. But even a small online service can squeeze out large competitors in Yandex and Google search if it focuses on improving the behavioral factors of its site. The SEO department of MediaNation shared how they managed to…
We increase the number of applications and reduce the cost of attracting them using the DOOH mix and promotion in social networks. Case
According to statistics PwC, the growth of the outdoor advertising market until 2024 will be primarily associated with an increase in the digital outdoor advertising segment. DOOH allows you to flexibly configure, launch and optimize campaigns on digital outdoor media, as well as evaluate the effectiveness of promotion. Moreover, according to data According to Vistar…
How to promote online courses in the Pulse recommendation system and get three rubles from each invested ruble. Case
June 15, 2021, 13:56 The growth of the educational technology market (EdTech) accelerated in 2020 and, according to the analytical company HolonIQ, the volume of the global EdTech industry can reach $ 404 billion by 2025. One of the demanded segments of online education in Russia is the segment of additional online education for adults:…
How to increase search traffic of a network of pharmacies. Case
Implementing an effective and well thought out SEO strategy is not an easy task, but e-commerce projects cannot ignore it. Despite many other ways to attract users to your site, there is still nothing that compares to the power inherent in SEO tactics. In this case, we will tell you how we have tripled the…
How to deal with a situation when a competitor is advertised for your brand queries. Case
Competitors are different. Our client – the developer of an economy-class cottage village – turned out to be very resourceful. He figured out how to promote his properties through our advertising campaigns. We tell the story of how the unfair actions of a competitor helped us build an effective advertising campaign. Note that in the…
How we increased traffic from Yandex more than 3 times per week on the clinic’s website. Case
28 April 2021, 15:47 Yandex is becoming more demanding in terms of website content. The position of the site in the search results depends on whether you comply with the conditions of the search engine, and, therefore, whether the target audience will see you. The SEO department of MediaNation tells how they managed to raise…
How to get 5 places out of 10. Case experiment
04 May 2021, 12:07 In this mini-case, I want to tell you about my experiment, as a result of which I managed to take 5 places in the TOP-10 in the search results using the low-frequency key and not spend a penny on it. Background In 2019, I decided to conduct an experiment and try…
How to get additional conversions in B2B in a pandemic using retargeting in contextual advertising. Case
The Mediasphere team has prepared a case study that clearly demonstrates how important it is to use retargeting campaigns. Participants and authors: Akim Nikeyev – author, senior specialist in contextual advertising of the project, Alexander Lomtadze – Project Manager, Anastasia Shershneva is a project analyst. Client The company “Plant VENTILATOR” (St. Petersburg) is a leading…
How to analyze post-view conversions when promoting a mobile application. BlaBlaCar case
12 April 2021, 13:40 Deputy Commercial Director for Product Development Mail.ru Group Users do not always make a decision to buy a product or service immediately after seeing an ad. Even if they are interested in the offer, they can make a purchase later by entering a query in a search engine or following a…