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Tag: Campaigns

5 tips for analyzing key phrases

Posted on 23.08.202123.08.2021

Key phrases are like people. We like some, even if they behave like a pig, while others we dislike, despite their benevolence. For example, we have the phrase “buy an apartment”. So good, it accurately reflects the product, but there are no applications from it. Or maybe there is, but 15 thousand rubles each. And…

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YAN from A to Z: how to create a convenient structure for an advertising account in Yandex.Direct

Posted on 03.08.202103.08.2021

Executive Editor of SEOnews Last week, the online publication SEOnews and the online advertising service eLama launched a video course “YAN from A to Z”… In 9 video tutorials, we will teach you how to set up effective campaigns in the Yandex Advertising Network. In the first lesson, we told how advertising in YAN differs…

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How to analyze post-view conversions when promoting a mobile application. BlaBlaCar case

Posted on 14.04.202114.04.2021

12 April 2021, 13:40 Deputy Commercial Director for Product Development Mail.ru Group Users do not always make a decision to buy a product or service immediately after seeing an ad. Even if they are interested in the offer, they can make a purchase later by entering a query in a search engine or following a…

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Apple Search Ads: What to Consider When Creating and Setting Up Advertising Campaigns

Posted on 11.03.202111.03.2021

Lead Mobile Promotion Manager “Realweb” For the Russian market, Apple Search Ads is a new phenomenon. Not all advertisers had time to try the platform, and many specialists are just beginning to get acquainted with its capabilities. In this article, we will understand the tricks of Apple Search Ads and tell you what it takes…

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Conversation with the experts: how to prepare campaigns for February 23 and March 8 if time is tight

Posted on 10.03.2021

When there is little time left before the holidays, it is important to choose the right advertising formats and tools. To get the most out of your campaign, you can test your hypotheses with the A / B testing tool in myTarget before starting. It will allow you to consider different approaches to tuning and…

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Recent Posts

  • Where to go to study: we set up smart banners in Yandex.Direct and create an advertising visual in social networks
  • YAN from A to Z: how to manage rates and work with auto strategies
  • How to find traffic ideas for articles by analyzing competitors’ words
  • Making money with texts: how to create unique content and monetize your website
  • Internet Marketing Video Cheat Sheet: How to Upload Images for Direct Ads via Excel

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