08 August 2021, 10:00 SEOnews team In the coming week, we will learn about new products in the context and analytics of 2021: what is a must and what is not. We will learn how to create a selling offer for a landing page and return audience interest to an email newsletter. Let s figure…
Tag: Analytics
How to check the effectiveness of your SEO channel
For website owners and beginners In this article, we will tell you how website optimization affects sales and revenue, and how to evaluate business performance for SEO. Why is an SEO channel better than contextual advertising? To get leads and convert them into sales, you need to improve the efficiency of both SEO and PPC…
End-to-end analytics appeared in Yandex.Metrica
End-to-end analytics will allow you to combine website traffic data with information about paid orders from CRM and track how the current advertising campaign affects real sales. Also, the new service will allow you to track the “movement” of the client from the moment of clicking on the advertisement to placing an order on the…
Why should a marketer use web analytics in conjunction with end-to-end analytics
To get data about the users who visit your site, you need to install a web analytics counter. For example, Google Analytics or Yandex.Metrica counters. So you will find out which pages users visit, how long they have been on each of them, where they clicked. What you can learn about user behavior on the…
Where to go to study: targeted advertising and media analytics tools
04 April 2021, 10:00 SEOnews team In the coming week, we will figure out how to automate marketing and launch targeted advertising. In addition, we will learn how to conduct a professional SEO review of Serpstat, as well as learn how to attract customers cheaper than the competition. Choose the event you want and add…
Mozilla Firefox blocks Google Analytics and Facebook Pixel
Browser Mozilla Firefox released an update last week. It includes such an important change as blocking Third party cookies and trackers default. This update also affects trackers Google Analyitcs, Facebook Pixel and possibly Yandex Metrica. This was followed by a wave of discontent on Twitter from webmasters and SEO specialists: Now you re coercing everyone…
HeadHunter Digital Marketer Job Research 2020
SEOnews Research Editor We continue to analyze the Russian job market together with HeadHunter. This time we have prepared an overview of vacancies and resumes digital marketers, according to data for the 2020th year. From the article you will learn: the level of competition in the job market and the resume of digital marketing specialists;…
Is Google Analytics data used to rank sites?
Google employee John Mueller answered a question about whether a search engine uses Google Analytics data to rank sites. The assumption that this data will be used is based on early statements by Google regarding the use of Google Analytics information in anonymous or aggregated form for various purposes. This made it possible for some…