I am talking about what affinity index is. Why is it needed, how to calculate it and whether it is worth focusing only on the affinity index when promoting your project. Determination of the affinity index Affinity Index (index of compliance, Aff, affinity index, affinity) is an indicator used in marketing as a measure of…
Tag: affect
How reviews affect the bounce / exit rate. Experiment
Site positions in the search are tied to various factors. These factors include bounce rate and exit rate. In the SEO world, there is an opinion that website reviews reduce bounce and exit rates, influence behavioral factors and increase conversion. To check if this is the case, an experiment was carried out. It will be…
Myths in contextual advertising: does account quality affect the cost of a click?
May 13, 2021, 11:48 SEOnews editor Every week, the online edition SEOnews and the online advertising automation service eLama help to understand the nuances of contextual advertising within the framework of the special project “Myths in contextual advertisingâ€. Earlier, we have already found out whether it is necessary to start launching advertising with Search and…
How does the level of SEO knowledge among managers affect the promotion results? Study
The effectiveness of website promotion in search engines from the point of view of organizing processes depends on various factors: the presence and qualifications of an SEO specialist in the state or agency, the frequency of SEO audits, budgeting, correct goal setting, the quality of hypotheses and the implementation of recommendations. However, the foundation of…