May 23, 2021, 11:06 SEOnews team In the coming week, we will learn how to create an online store without programmers and designers. We will learn how to take advertising to the next level, how to analyze advertising data for mobile games, and also discuss new rules: iOS 14.5 and the future of tracking. In…
Tag: Advertising
Targeted advertising for beginners
There are a lot of ways to advertise goods or services on the Internet. The choice depends on where exactly your target audience “dwells”. Targeted advertising is very popular on social networks (and not only in them). I will tell you what it is and how to set it up. What is targeting? Targeting is…
Why native advertising rules: history, features, benefits
The space around us is so overloaded with advertising messengers and calls to buy at least something that we can only wonder how advertising, which is the very engine of progress, still manages to sell. True, today not all advertising is effective, and such an unpleasant term for advertisers as “banner blindness” has densely entered…
Myths in contextual advertising: does account quality affect the cost of a click?
May 13, 2021, 11:48 SEOnews editor Every week, the online edition SEOnews and the online advertising automation service eLama help to understand the nuances of contextual advertising within the framework of the special project “Myths in contextual advertisingâ€. Earlier, we have already found out whether it is necessary to start launching advertising with Search and…
How to get additional conversions in B2B in a pandemic using retargeting in contextual advertising. Case
The Mediasphere team has prepared a case study that clearly demonstrates how important it is to use retargeting campaigns. Participants and authors: Akim Nikeyev – author, senior specialist in contextual advertising of the project, Alexander Lomtadze – Project Manager, Anastasia Shershneva is a project analyst. Client The company “Plant VENTILATOR” (St. Petersburg) is a leading…
Myths in contextual advertising: is it always necessary to separate ads on Search and in Networks?
SEOnews editor Each area has its own myths, which often interfere with achieving successful results. Contextual advertising is no exception. To sort out typical misconceptions, the online edition SEOnews and the online advertising automation service eLama have launched a joint special project “Myths in contextual advertising”. Last time, we figured out whether to start launching…
How not to screw up at the start: set up a sales funnel and calculate advertising
Sales funnel, growth point, leads, conversion – the abundance of terminology makes your head spin. It is difficult for a novice entrepreneur to understand the peculiarities of modern business promotion on the Internet. How to optimize your sales? How to understand that an advertising campaign is set up effectively? How, in the end, is it…
Advertising of the future, or How BTL is adopting digital trends
Managing partner of BTL-agency “EVA” Every day we are faced with advertising messages that are broadcast through posters, banners, videos and even personal recommendations on social networks. Wherever we go, a grocery stand, sign or promoter is always in sight. Alexander Efimenko, managing partner of the BTL-agency EVA, talks about the development of BTL advertising,…
How to analyze post-view conversions when promoting a mobile application. BlaBlaCar case
12 April 2021, 13:40 Deputy Commercial Director for Product Development Mail.ru Group Users do not always make a decision to buy a product or service immediately after seeing an ad. Even if they are interested in the offer, they can make a purchase later by entering a query in a search engine or following a…
Where to go to study: targeted advertising and media analytics tools
04 April 2021, 10:00 SEOnews team In the coming week, we will figure out how to automate marketing and launch targeted advertising. In addition, we will learn how to conduct a professional SEO review of Serpstat, as well as learn how to attract customers cheaper than the competition. Choose the event you want and add…