05 September 2021, 14:00 SEOnews team In the next seven days, we will learn how to set up smart banners in Yandex.Direct, create a selling advertising visual on social networks, and get the most out of Facebook and Instagram ads. Explore the possibilities of Google advertising for small businesses and discuss the present and future…
Tag: Advertising
YAN from A to Z: how to manage rates and work with auto strategies
Executive Editor of SEOnews We continue to study the lessons of the YAN from A to Z course, launched by SEOnews and eLama, an online advertising service. Today is the seventh lesson. From it you will learn how you can manage your rates, what approaches exist, and how to work with auto strategies to free…
YAN from A to Z: how to create image ads in the Advertising Network
23 August 2021, 13:57 Executive Editor of SEOnews SEOnews and eLama continue the YAN course for site owners and newbies. In the new, fifth, video tutorial Nikita Kravchenko, Leading Paid Traffic Specialist at eLama, will tell you what image ads are available in YAN and how to create them. Image ads in YAN There are…
YAN from A to Z: types of ads, principles of audience selection and the difference from Search
July 27, 2021, 16:04 Executive Editor of SEOnews SEOnews online publication and eLama online advertising service launch a new project “YAN from A to Z”… In 9 video tutorials, you will learn how to set up effective campaigns in the Yandex Advertising Network (YAN). Today we bring to your attention first lesson… In it, the…
5 tips for analyzing key phrases
Key phrases are like people. We like some, even if they behave like a pig, while others we dislike, despite their benevolence. For example, we have the phrase “buy an apartmentâ€. So good, it accurately reflects the product, but there are no applications from it. Or maybe there is, but 15 thousand rubles each. And…
Where to go to study: how to save time on creating an advertising campaign in Yandex.Direct and increase the return on investment
15 August 2021, 11:25 SEOnews team In the next 7 days, we will learn how to evaluate the effectiveness of investments in Yandex.Direct and increase the return on investment, as well as save time on creating an advertising campaign. Let s look at ways to prevent fraud. Learn how to set up and use dynamic…
YAN from A to Z: principles of creating effective advertisements
Executive Editor of SEOnews In the fourth video of the SEOnews and eLama video course “YAN from A to Z” we deal with the principles of creating effective advertisements in YAN. Today the leading paid traffic specialist eLama Nikita Kravchenko will tell you about the types of ads and the principles of their creation. We…
YAN from A to Z: what targetings are in YAN and how they work
Executive Editor of SEOnews Online publication SEOnews and online advertising service eLama continue the course “YAN from A to Z” on setting up campaigns in the Yandex Advertising Network. We have already figured out earlier: In the third lesson of the video course, the leading paid traffic specialist eLama Nikita Kravchenko will tell you what…
YAN from A to Z: how to create a convenient structure for an advertising account in Yandex.Direct
Executive Editor of SEOnews Last week, the online publication SEOnews and the online advertising service eLama launched a video course “YAN from A to Z”… In 9 video tutorials, we will teach you how to set up effective campaigns in the Yandex Advertising Network. In the first lesson, we told how advertising in YAN differs…
We increase the number of applications and reduce the cost of attracting them using the DOOH mix and promotion in social networks. Case
According to statistics PwC, the growth of the outdoor advertising market until 2024 will be primarily associated with an increase in the digital outdoor advertising segment. DOOH allows you to flexibly configure, launch and optimize campaigns on digital outdoor media, as well as evaluate the effectiveness of promotion. Moreover, according to data According to Vistar…