05 August 2021, 15:33 Executive Editor of SEOnews It is convenient to create advertising campaigns for Yandex.Direct in an Excel template. However, it can be difficult to add an image link for ads. In the new video Nikita Kravchenko, Leading Paid Traffic Specialist at eLama, will tell you how to make sure that your campaign…
Tag: Ads
YAN from A to Z: how to create image ads in the Advertising Network
23 August 2021, 13:57 Executive Editor of SEOnews SEOnews and eLama continue the YAN course for site owners and newbies. In the new, fifth, video tutorial Nikita Kravchenko, Leading Paid Traffic Specialist at eLama, will tell you what image ads are available in YAN and how to create them. Image ads in YAN There are…
YAN from A to Z: types of ads, principles of audience selection and the difference from Search
July 27, 2021, 16:04 Executive Editor of SEOnews SEOnews online publication and eLama online advertising service launch a new project “YAN from A to Z”… In 9 video tutorials, you will learn how to set up effective campaigns in the Yandex Advertising Network (YAN). Today we bring to your attention first lesson… In it, the…
Video cheat sheet on Internet marketing: how to make the displayed link more noticeable in Yandex.Direct
July 29, 2021, 12:12 Executive Editor of SEOnews Yandex.Direct has a 20-character limit for a displayed link. However, in the search results, you can find examples of ads with much more characters. How to make such a link? To deal with this issue in a new video cheat sheet will help Nikita Kravchenko, Leading Paid…
YAN from A to Z: principles of creating effective advertisements
Executive Editor of SEOnews In the fourth video of the SEOnews and eLama video course “YAN from A to Z” we deal with the principles of creating effective advertisements in YAN. Today the leading paid traffic specialist eLama Nikita Kravchenko will tell you about the types of ads and the principles of their creation. We…
How to set up ads in myTarget: a step-by-step guide
myTarget is a platform from Mail.ru designed to place targeted ads. Its range covers all services of the company: VKontakte, Odnoklassniki, Moi Mir and others. A feature of the service is the fine-tuning of ad impressions, which allows you to take into account the user s location, date of birth, gender, wealth, hobbies and much…
Myths in contextual advertising: is it possible to influence the operation of auto strategies in Yandex.Direct and Google Ads
June 17, 2021, 16:45 Executive Editor of SEOnews The online edition SEOnews and the online advertising automation service eLama disassemble typical misconceptions within the framework of the special project “Myths in contextual advertising”. We have already found out earlier: In the new video, eLama, a leading paid traffic specialist Nikita Kravchenko will tell you what…
Have been re-optimized! How to launch ads in 40 new directions with a small budget and strict CPL
May 25, 2021, 13:43 This story may seem ordinary – it is not about solving complex problems and not about how we conquered the market by spending seven and a half rubles. Nevertheless, it is about important: how a structured approach and the ability to build a dialogue with a client help to achieve long-term…
Myths in contextual advertising: is it possible to see ads from competitors in another region in Google search
11 June 2021, 12:21 Executive Editor of SEOnews The online edition SEOnews and the online advertising automation service eLama talk about the settings of contextual advertising and sort out typical misconceptions within the framework of the special project “Myths in contextual advertising”. We have already found out earlier: Today the leading paid traffic specialist eLama…
Myths in PPC advertising: Does the “Consider automatically stopped competitors’ ads” option reduce the CPC?
Executive Editor of SEOnews SEOnews and eLama, an online advertising automation service, continue to disassemble common misconceptions in contextual advertising. Earlier we told: In the new video Nikita Kravchenko, Leading Paid Traffic Specialist, eLama, will explain whether the option “Include automatically stopped competitors ads” reduces the CPC in Yandex.Direct. Myth: the option “Consider automatically stopped…