We will tell you why to start a VKontakte group and how to promote it.
Why do I need a VKontakte profile?
A business profile on VK, as in any social network, is a source of traffic and conversions from the target audience, which prefers the interface of the social network instead of individual sites. This is a normal practice, and the VK community has long been a must for business.
So you will need a VKontakte group in order not to lose potential customers, establish closer contact with users and use tools for promotion on the most popular digital platform of the Russian Internet.
Next, we will discuss what points you should pay attention to when developing a VKontakte group.
Select the type of community and design the group
First you need to choose the type of profile that we will promote on the social network. VK has a number of predefined categories:
Business. This includes real organizations such as clubs, cafes, shops, etc.
Brand. Educational institutions, goods, films and stuff like that.
Thematic community. A media or blog on a specific topic.
Interest group. A community where people can communicate about a specific topic.
Public page. Music group, bloggers, artists and sports teams.
Event. Some kind of concert, someone s birthday, etc.
We choose one of them to start moving on: develop the group, but not stumble upon audience dissatisfaction due to the content mismatch with the community theme.
Create content and publish it
It s worth starting with filling, of course. It is important to regularly publish interesting materials in the group that can hook the target audience. Content should be the main reason to stay in the community.
Talk about yourself in a group, create a separate story that describes the key reasons to join the community and stay in it. Engage potential group members as much as possible.
Schedule posts to appear regularly. Use the content you publish to create an emotional response from people. Try different formats, including stories, longreads, classic vlogs, and more.
We attract users and professional authors to work on content
Don t forget that audiences can be a great source of content. They may have a lot to tell, so involve them in creating the materials. With or without rewards, as you wish. Create a regular column where group members can tell something from themselves.
You can choose the other extreme – hiring professional authors. Adopt freelancers who have written thousands of texts and are ready to write a couple dozen more for you. This is often better than trying to implement something yourself. A competent copywriter, coupled with a good SMM manager, will definitely create a tolerable content plan and write readable materials.
We maintain a balance between useful, entertaining and selling content
Don t turn your brand community into a permanent source of memes, or turn your supposedly personal blog into an endless feed with ads, native offers, and a bunch of fake selling articles.
Try not to be frequent with a specific type of content. Vary your materials. Don t let your audience get bored with reading something useful, don t indulge in entertainment videos alone. It sounds simple, but not everyone succeeds in realizing it. A good SMM will come in handy for this.
Keeping track of the visual component of the page
Everything should be beautiful. It doesn t matter if you ve created a community for an expensive restaurant or a local rock band, the sense of taste and thoughtful visual concept has not been canceled.
Make your logo. Unique, visual, so that it is remembered and striking. Decorate your texts beautifully. To do without a disorganized canvas of letters. Everything is on the shelves: each paragraph, subheading, picture in its place. Posting photos and videos? Then take care of their quality. In 2021, it should be a shame to upload artisanally filmed videos without a little color correction and with an eerie sound quality. The videographer is not that expensive.
Collecting ideas for new types of materials
While filling the page, at some point you will run into a lack of ideas. We ll have to think about “what else to write, and what else to publish?” And it s good when it s a personal blog – it s easy to fill it with any nonsense, if the audience loves you, follows your life, etc. But big brands and businesses find it more difficult.
We ll have to look for creative solutions. Engage colleagues for brainstorming sessions, analyze public preferences, follow trends on the web. Rewrite popular materials by attracting your product / website / service / brand to them.
A good source of inspiration can be a direct competitor (just not anyhow, but a successful one). Steal ideas for articles without a twinge of conscience, but present them in your own way. You need uniqueness and a trick for people to like your material more. Otherwise, there are risks of falling into the list of unwanted ones, even among their fans.
We start to promote the page / group VKontakte
For a community to develop, you need to attract people to it. Even if you don t take advertising into account, there is a long list of ways to attract a new audience, and one that is really interested in your brand / business.
Hashtags. Yes, people are looking for many things on them. So don t forget to put # before keywords.
Discussion in other groups. Go to competitors public pages or trending posts on your own and expand a discussion in them to attract attention.
Promote the group through other channels. For example, leave a link on your website or other social networks.
But the easiest option is to buy ads and correctly set up targeting. Then your community will definitely be seen by hundreds of people who might like it. The effectiveness of this promotion will be tangible.
We contact users
You need to establish a connection with your audience and always interact with it. And there are plenty of options. You can arrange polls and collect feedback, which is useful not only for establishing contact with customers, but also for the further development of your product. You should always encourage people to discuss and comment on articles. Let them communicate there with each other and with you. This increases their interest and interest by passing users (potential subscribers, among other things).
Give people rewards for detailed reviews about the services you provide, make festive and memorable posts. So you can hit the mass of customer emotions at once and gradually make them more loyal.
We arrange sweepstakes and promotions
If you sell something, then you can attract users with a good discount or a profitable promotion. It will definitely affect some part of the audience.
A giveaway is another effective way to increase the number of group members. Large publics and stars have been using this for a long time. They invite everyone to the distribution of prizes and ask them to subscribe to partner accounts or invite friends to participate. At the end, most of them forget to unsubscribe. The main thing is that the rally is real, and not the same as that of many Instagram stars.
Use different content options based on VK
There are many formats on VK that have already become part of the social network interface. For example, podcasts – the social network has long turned into a platform with exclusive podcasts, and you can support this trend. This kind of unique content will attract target audience to your community.
Those who provide services or sell goods should make a VK-based store and sell goods directly through the social network. For many users, this will be the most convenient way to buy something from you.
For more frequent communication and contact with the audience, you can use the built-in stories.
Experiment and use as many formats available in VK as possible. Use all the technical means to make your group diverse, attractive and therefore more attractive to people.