Skip to content
Menu
Search beast
  • Home
  • News
  • Blog
  • About us
  • Contact us
Search beast

Instructions for setting up Google Ads

Posted on 26.04.202126.04.2021

Site owners constantly hear arguments about the need to work with SEO. Sure, SEO is a great way to drive traffic, but what about companies that can t afford a staff of copywriters and SEOs? And if you want to offer services only to interested parties, and not to casual passers-by? This is where advertising traffic comes to the rescue.

One of the best tools on the market is a service from Google. With the help of Google Ads, you will be able to attract your target audience without additional work with content.

Why Ads are one of the best options

Google is the largest search engine in terms of the number of one-time searches. Despite Yandex s leadership in the Russian-speaking field, Google confidently holds almost half of the Russian Internet. Therefore, the Ads service is a deep project aimed at a full-fledged advertising campaign. Google will help you find a quality customer who is interested in your product or service.

Google specialists have added many tools to fully customize the contextual advertising campaign. The Google Ads platform is a high-tech and functional service with a user-friendly interface and a low barrier to entry.

The renaming of Google Adwords to Google Ads in 2018 isn t just a rebranding. This is a rethinking of the entire process, from campaign settings to analytics. And the functions continue to expand, offering the client flexible tools for specific tasks.

Who is Ads suitable for

Ads works well in any project. Both young and long-standing resources need to refresh the audience and attract new visitors. The service can be used as the only source of traffic, and as part of a comprehensive Internet marketing. Google Ads has the following features:

  • Simple interface… Beginners will quickly figure out the basic tools. Don t worry: Google doesn t throw you into a sea of ??settings without a lifeline of tips.
  • Fast traffic flow… The campaign is set up quickly, and the result can be seen within minutes.
  • No fixed rates… The client himself chooses how much money to spend (and in the course of work can change the values).
  • Regulation of the sites on which advertising is placed… The Google Display Network includes tens of thousands of sites, selected according to special parameters. If something doesn t suit you, you can always redirect your ad campaign to another resource.
  • Google loves good statistics. If your ad is clicked more often than others, the system will automatically elevate your ad to more advantageous positions.
  • In some cases, the cost per click is lower than in Yandex.Direct. Due to high competition, the cost of a click in Yandex.Direct can reach several thousand rubles. Google offers alternative or lower prices in the same niches.

Now let s move on to setting up the first ad campaign.

Step-by-step setup of an advertising campaign in Google Ads

By clicking “Start”, we are taken to a page where you need to specify the goal of the campaign. Most often, “Increase the number of store visits” is selected.

Next, we indicate the name of the company. In our case, it will be “My company”.

Google Ads campaign name

The next step is to add the advertised resource. It is allowed to write not only a domain, but also directories.

Indicating the advertised site

After that, the system will process the information and display a preview of the site in mobile and desktop versions.

Site preview

Now the creation of the ad itself. Before us are three headings and two descriptions, as well as a phone number (if you wish, you can uncheck the box). Headings are limited to 30 characters without spaces (they are automatically inserted), and descriptions are limited to 90. All fields must be filled in, but try to concisely tell the potential client why he or she should click on the ad. This stage depends entirely on your ability to compose advertising prompts.

Drafting ad text in Google Ads

The next step requires attentiveness and audience analysis. Google Ads will automatically identify keywords based on your site, but simply clicking Next will lower your ad budget. Use the Google Trends service to select keywords and select the most relevant queries; they fit in manually.

Adding keywords Adwords

Analyzing your audience is a separate process. If you have not done this yet, stop at this step (you can always return to it) and start studying the target audience.

Now specify the location of your ad by geolocation. Google offers two settings: show in a certain radius from a specific point or promote ads in the whole region (country). Let s go back to the target audience: if you are promoting an offline business in your city, you need to indicate the locality and a small spread; the service even allows you to write a street. If the goal is to promote a federal online project, then focus on Russia.

Geolocation Google Ads

Clicking “Next” takes you to the budget allocation page. You will see a semblance of tariff plans calculated automatically. Convenience of the system in describing specific results: for so many rubles there will be so many clicks. If none of the tariffs suit you, open the “Specify your own budget” checkbox. In the window that appears, move the slider and select the required indicators.

Adwords budget allocation

After that, a preview window will be displayed. It will display all the specified parameters, including the price. If something doesn t suit you, go back and change the data.

Google Ads Preview

That s all! The basic settings are completed, it remains to specify the payment information and send the contextual advertising campaign for moderation.

Analytics

Google offers deep analytics tools. Ads will reflect both standard advertising achievements and those specified by you:

  • the number of clicks on the link;
  • target actions: download, registration, call, orders, and so on;
  • costs and profitability of the campaign.

To implement all the tools, link your Ads account to Google Analytics.

Google Ads is one of the few ad services that guarantee a quick influx of targeted traffic. Setting up and tracking a campaign is straightforward, but its success depends on proper audience analysis.

Recent Posts

  • Where to go to study: we set up smart banners in Yandex.Direct and create an advertising visual in social networks
  • YAN from A to Z: how to manage rates and work with auto strategies
  • How to find traffic ideas for articles by analyzing competitors’ words
  • Making money with texts: how to create unique content and monetize your website
  • Internet Marketing Video Cheat Sheet: How to Upload Images for Direct Ads via Excel

Categories

  • Blog
  • News
  • Sitemap
©2023 Search beast | Powered by WordPress and Superb Themes!
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT