Google response block sites will disappear from the top

Danny Sullivan – a Google employee made a statement that now pages that fall into the featured snippet will not additionally be shown on the first SERP.

Up to this point, the same page could be shown, both in the block with answers, and then be duplicated in the main search results of the TOP-10.

If a web page listing is elevated into the featured snippet position, we no longer repeat the listing in the search results. This declutters the results & helps users locate relevant information more easily. Featured snippets count as one of the ten web page listings we show.

– Danny Sullivan (@dannysullivan) January 22, 2020

From now on, blocks with answers will be categorized as “TOP-10” on the first page of the issue. This gave SEO specialists a reason to joke about the time to remove the rank of zero position in Google from the response blocks.

According to Pete Meyers from Moz, pages that were previously placed in both the answer boxes and the first SERP are now on the second page of results. However, Danny Sullivan noted that there is no guarantee that the site that got into the block with the answers will be placed on the second SERP.

Deduplicate both. The whole page two stuff, by the way, people shouldn’t get hung up on. It’s about deduplicating on the first page. It’s not always guaranteed the URL will somehow come back up on the second page.

– Danny Sullivan (@dannysullivan) January 22, 2020

Source: Search Engine Journal

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