When there is little time left before the holidays, it is important to choose the right advertising formats and tools. To get the most out of your campaign, you can test your hypotheses with the A / B testing tool in myTarget before starting. It will allow you to consider different approaches to tuning and choose the one that suits you best.
To attract the maximum number of users, it is better to choose a carousel or a multi-format among advertising formats. Using the first one, you will be able to show several products at once, while the second one will automatically adapt parts of your ads for placements.
Also, use videos to showcase the benefits of the products. At the same time, you can independently create video posts or animation in free editors and not spend the budget on the production of expensive professional videos.
When promoting products during the holiday season, it’s best to choose the simplest and most effective tools. Using remarketing, you can tell about your products to an audience that has previously visited your site or application, but did not take the targeted action. This tool will be especially useful during the highly competitive season, as it allows you to motivate users who are already familiar with your company to buy.
If you did not have time to launch campaigns in advance and collect data for remarketing, you can expand your audience using Look-alike technology. It allows you to target users who are similar to your original audience.
In addition, on the eve of the holidays, users begin to actively search for gifts in various social networks, marketplaces and classifications. Contextual targeting will help you show your ads only to those users whose searches are similar in topic to your topic. The tool analyzes contextual phrases that users enter on the Mail.ru Group resources, as well as their behavior on the company’s sites, including popular social networks – VKontakte and Odnoklassniki.
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