Call tracking is an indispensable tool for marketers to track phone calls for ad performance. For example, you place three different ads using the available advertising channels, each with a different phone number. Users call them, discuss details and perform other actions. After that, you can use the call tracking service to determine which channel is performing better.
I want to consider a few of the most popular services, and you yourself decide which one to choose.
Yandex.Target call
A call tracking service called Yandex.Target call is optimal for users who have already connected Metrica, since this tool is integrated into it. You will need to add each tracked number and make a payment after reviewing the terms of service. Each room is paid separately, which must be taken into account when planning a budget.
Call tracking from Yandex has several drawbacks – limited geography of coverage and a small set of useful functions. As for the first limitation, it refers to the codes of telephone numbers. On the official page of the service, you can familiarize yourself with the supported regions and read other information about this tool.
Call tracking Google Ads
Call tracking from Google Ads cannot be ignored. This is a free tool – it connects to your main ad account through the section “Tracking” – “Conversions”… Next, you need to select the type of tracking by phone calls and follow the instructions that appear on the screen, marking the appropriate parameters with markers.
There are also other parameters that allow you to set the value of the call, its duration, and the conversion rate. After completing the setup, set the number on the site and start tracking on clicks and calls. The main limitation of the Google solution is the inability to synchronize tracking with other advertising channels, so the conversion is carried out only through Ads.
How to track ad calls on Google Ads
CoMagic
If above we were talking about highly targeted tools suitable exclusively for working with specific advertising channels, then CoMagic is significantly different from them and provides the user with much more useful tools. You can use this service to carry out both dynamic and static call tracking by connecting it to Yandex.Direct or Google AdWords. All information appears in one window, which simplifies the process of interacting with different channels.
CoMagic allows you to record conversations with clients and record the length of the conversation, which is extremely useful when tracking calls. When choosing a tariff, pay attention to the price for a single room. I suggest that you familiarize yourself with the rest of CoMagic’s features on the official website.
Go to the official CoMagic website
Mango Office
Call tracking service Mango Office has its own characteristics. First, it provides an unlimited number of spoofing numbers that are generated automatically when a user enters the site. The algorithm determines its region and shows the number with the corresponding code. This multi-regional tool can be configured in your personal account on the website. Secondly, there is full integration with Yandex.Metrica, Google systems and various CRMs.
You don’t have to pay for every number you use, as the Mango Office plan works a little differently. The calculation takes into account the total amount of traffic and the price for using a virtual PBX. From the information described, we can conclude that Mango Office is perfect for those companies that work with users from different regions.
Go to the official website of Mango Office
CallTouch
CallTouch service developers call it “the number one call tracking service in Russia”, based on the provided functions and the fact that it is the first dynamic call tracking service in the country. You can integrate CallTouch with different CRM and analytics systems, define keywords, record calls and target them.
The tariff is purchased depending on the daily traffic of the site, and the company offers free addition of other numbers, if at least 4% of calls are not determined for a specific user. This is an extremely useful feature that minimizes the risk of missing an important call.
Go to the official CallTouch website
Callibri
Finally, let’s talk about Callibri, a suite of marketing services. The essence of this tool is that a complete set of information is displayed in one magazine: calls, online chats, social networks and all other connected channels. Callibri easily connects to various advertising and analytical systems, monitors calls, generates reports and even sends messages if a call was missed.
There are other scenarios, if the client was unable to get through. You need to configure them yourself depending on your personal needs. This can be a forwarding to another number or the inclusion of a pre-recorded message in the answering machine. I suggest that you familiarize yourself with the tariffs and descriptions of other Callibri services on the company’s website.
Go to Callibri official website
Of course, these are not all thematic services, but I tried to describe the most popular and advanced ones. You just have to choose the right one and connect call tracking in order to increase the effectiveness of marketing in your company.