For site owners and newbies Technical and SEO-audit of the site are mandatory items of the promotion plan. When working with a resource, the sequence is the same as in medicine: first diagnosis, then treatment. It is necessary to check the technical condition, usability, optimization and only then develop a further strategy. For a complex…
Category: Blog
Google has opened a virtual counter with the best goods on the Internet
Google announced that it is launching a page that will collect the best toys, gadgets, sports equipment and other products on the web. “When you buy something on the Internet, you must be sure that you are making the right decision and spending money on a product that is really worth it,†– said in…
How to audit a website yourself: tools and services
For site owners and newbies Technical and SEO-audit of the site are mandatory items of the promotion plan. When working with a resource, the sequence is the same as in medicine: first diagnosis, then treatment. It is necessary to check the technical condition, usability, optimization and only then develop a further strategy. For a complex…
Google has come up with a replacement for cookies for the sake of user safety
According to The Verge, Google plans to add third-party cookie tracking to Chrome. In theory, this should make life harder for advertisers using third-party cookies to track users and customize targeting. A similar feature is already available in Safari and Firefox. Blocking third-party cookies means that sites can only use cookies that are directly linked…
10 useful materials about online advertising
We often share with SEOnews readers awesome case studies, interesting articles, and helpful video courses on online advertising and web analytics. And today we have a whole selection that every paid traffic specialist should keep. So, let s begin. Articles and guides How to create fun social media videos Let s look at three simple…
Core Web Vitals: Google Ranking Factors in 2021
In May 2020, Google talked about future innovations related to the search engine. They talked about the new Page Experience ranking factors – a page usability analysis that includes Core Web Vitals, EAT factors and more. Previously, these were only conversations, but now the release date of the update has already been announced – it…
How to make your first ad on VKontakte
The platform for placing advertisements on VKontakte is a powerful tool for finding clients in the CIS. Despite the fact that the ad placement algorithm is quite simple, many users fail to make money on it. The result of the promotion may depend not only on the business, but also on the targeting settings and…
How to use dynamic remarketing to increase sales on World Shopping Day. Case AliExpress Russia
01 March 2021, 10:25 Deputy Commercial Director for Product Development Mail.ru Group Before making a purchase, users explore options and compare products across different sites. By looking at a large number of offers from advertisers, they can quickly forget about the goods or services that they studied earlier. In order to motivate an already interested…
3 ways to increase sales on your website
Doesn t the user stay on the site? Doesn t read or review the materials to the end? Doesn t ask questions or ask for more product information? Can this situation be changed? Let s talk in this article about simple and quick-to-implement ways to increase response and sales on your website. Method 1: the…
5 books from an expert: Alexander Alaev (Alaich and Co)
01 March 2021, 11:57 SEOnews team SEOnews continues the “5 Books from Experts” column, where famous people from the IT industry share books that impressed them. This time, the guest of our section was Alexander Alaev, head of the web studio “Alaich and Co”, author of the blog alaev.info: When I was offered to take…