Merchandise (merch) is clothing, accessories, souvenirs and any other functional or simply beautiful things with brand symbols. This is not only a way to attract new customers, but also to increase company awareness – the right merchandise creates associations with the brand and becomes a tool of self-expression. Recently, the merchandise industry is reaching a…
Author: Jabir Mohamed
Where to go to study: SEO to the West and lead generation in development
11 April 2021, 10:00 SEOnews team In the coming week, we will launch advertising on YouTube through Google Ads, learn how to do SEO in Runet and the West, and set up effective advertising in Yandex.Direct. In addition, we will learn how to generate leads in development and pump your marketing. Choose the event you…
What is content marketing
Like any other field, marketing over time adapts to the psychology of the client. “Resistance” of buyers is growing, trust in new brands on the Internet is falling, but working with content will help solve these problems. Even if this is your first time hearing about this concept, you may already unknowingly apply it in…
How to analyze post-view conversions when promoting a mobile application. BlaBlaCar case
12 April 2021, 13:40 Deputy Commercial Director for Product Development Mail.ru Group Users do not always make a decision to buy a product or service immediately after seeing an ad. Even if they are interested in the offer, they can make a purchase later by entering a query in a search engine or following a…
How to get a steady income from the site: the main ways to monetize content
For site owners and newbies Any web resource is not only useful content and beautiful pictures, but also an opportunity to receive a stable income. How do you start making money on your own website and what method of monetization should you choose? Read about this and more in the article from the experts of…
Google culls up to 65% of clicks from sites
According to SparkToro, in 2020, 2 out of 3 searches on Google ended up getting information from a search engine without going to the corresponding site. This is the so-called zero-click request. The user enters into the search engine a question like “When was Steve Jobs born?” or “Where can I buy wine nearby?” and…
How Yandex.Q works and how to promote in it
Yandex.Q is an online service in which anyone asks a question and will certainly receive an answer. Here users exchange knowledge with each other – you can either ask questions or help other people understand the topic. I will tell you about how the Yandex.Q service works and why you need it at all. How…
5 books from an expert: Nikolay Klimovich (8merka)
02 April 2021, 15:04 SEOnews editor SEOnews continues the “5 Books from Experts” column. Within the rubric, various IT and digital specialists share books that made a great impression on them. Today the guest of the section was Nikolay Klimovich, SEO expert, author of the blog 8merka.ru. Nikolay Klimovich, SEO expert, blog author 8merka.ru Books…
How to improve the ranking of a site for commercial queries
Ranking problems are experienced not only by young sites, but also by large commercial resources with many years of experience. Despite similar indexing principles, successful search engine optimization in Yandex does not mean the same success in Google. So how do you improve your search engine rankings on all fronts? This article details the nuances…
Where to go to study: targeted advertising and media analytics tools
04 April 2021, 10:00 SEOnews team In the coming week, we will figure out how to automate marketing and launch targeted advertising. In addition, we will learn how to conduct a professional SEO review of Serpstat, as well as learn how to attract customers cheaper than the competition. Choose the event you want and add…