Sales funnel, growth point, leads, conversion – the abundance of terminology makes your head spin. It is difficult for a novice entrepreneur to understand the peculiarities of modern business promotion on the Internet. How to optimize your sales? How to understand that an advertising campaign is set up effectively? How, in the end, is it…
Author: Jabir Mohamed
Why should a marketer use web analytics in conjunction with end-to-end analytics
To get data about the users who visit your site, you need to install a web analytics counter. For example, Google Analytics or Yandex.Metrica counters. So you will find out which pages users visit, how long they have been on each of them, where they clicked. What you can learn about user behavior on the…
Webmaster: how to analyze the user’s journey so as not to lose customers
SEOnews editor How to parse the user path correctly? What should shops pay attention to in order not to lose customers during a purchase? About this on the tenth Yandex Webmaster told Maxim Zakhir (CEO “Alpha Data”). We bring to your attention an overview of the report “The User’s Path: Through Thorns to the Stars”….
Webmaster: how to analyze the user’s journey so as not to lose customers
SEOnews editor How to parse the user path correctly? What should shops pay attention to in order not to lose customers during a purchase? About this on the tenth Yandex Webmaster told Maxim Zakhir (CEO “Alpha Data”). We bring to your attention an overview of the report “The User’s Path: Through Thorns to the Stars”….
Dynamics of demand and salaries of SEO specialists in 2020-2021
March 30, 2021, 15:23 SEO specialists in 2020-2021 formed a group of professionals, the demand for which, against the backdrop of the coronavirus crisis, not only did not fall, but increased. This is due to the growing interest in online commerce and brand promotion on the Internet. During this period, the number of offers on…
Webmaster’s Shop: Challenges of Changing Online Trading – Quest Guide
SEOnews editor On March 25, the Yandex Webmasterskaya online conference was held. In the section “Steps for the growth of an online store”, a report was made by Fedor Virin (Data Insight). He told how retail is changing, how it affects companies and what new competencies it requires from teams. Offers to see the report….
AI-powered competitive analysis: life hacks, examples, insights
How to quickly gain new knowledge about how your competitors are promoting their brand? In the material, we will reveal this issue and tell you how to effectively conduct competitive analysis, how AI will be useful, and how to use the obtained data correctly for an advertising strategy. When solving any non-trivial task, as a…
Instructions for setting up Google Ads
Site owners constantly hear arguments about the need to work with SEO. Sure, SEO is a great way to drive traffic, but what about companies that can’t afford a staff of copywriters and SEOs? And if you want to offer services only to interested parties, and not to casual passers-by? This is where advertising traffic…
Advertising of the future, or How BTL is adopting digital trends
Managing partner of BTL-agency “EVA” Every day we are faced with advertising messages that are broadcast through posters, banners, videos and even personal recommendations on social networks. Wherever we go, a grocery stand, sign or promoter is always in sight. Alexander Efimenko, managing partner of the BTL-agency EVA, talks about the development of BTL advertising,…
How chat bots work
How often did you communicate with the bot instead of the support service? I’m sure you’ve seen them more often lately. Robots are everywhere: in blogs, information portals, one-page websites, communities and instant messengers. A business owner may wonder: why do most of the resources connect chatbots? What tasks do they solve? How can an…