For website owners and beginners In this article, we will tell you how website optimization affects sales and revenue, and how to evaluate business performance for SEO. Why is an SEO channel better than contextual advertising? To get leads and convert them into sales, you need to improve the efficiency of both SEO and PPC…
Month: May 2021
How we increased traffic from Yandex more than 3 times per week on the clinic’s website. Case
28 April 2021, 15:47 Yandex is becoming more demanding in terms of website content. The position of the site in the search results depends on whether you comply with the conditions of the search engine, and, therefore, whether the target audience will see you. The SEO department of MediaNation tells how they managed to raise…
Myths in contextual advertising: is it necessary to start launching ads in Yandex.Direct and Google Ads with Search?
April 29, 2021, 13:21 Executive Editor of SEOnews In contextual advertising, various myths are often encountered, which are believed not only by business owners and newcomers, but also often by experienced professionals. To disassemble typical misconceptions, the edition SEOnews and online advertising automation service eLama launch a joint special project “Myths in contextual advertising”. Every…
End-to-end analytics appeared in Yandex.Metrica
End-to-end analytics will allow you to combine website traffic data with information about paid orders from CRM and track how the current advertising campaign affects real sales. Also, the new service will allow you to track the “movement” of the client from the moment of clicking on the advertisement to placing an order on the…
Myths in contextual advertising: do different targeting in YAN specify the audience?
May 20, 2021, 14:26 SEOnews editor It can be difficult for beginners to understand the nuances of contextual advertising. To help your campaigns become more effective, SEOnews and eLama, an online advertising automation service, have launched a special project called Myths in PPC Advertising. Earlier, we talked about whether you need to start launching ads…
How to gain popularity on YouTube
Many users want to create their own content and share it on the popular YouTube platform. The competition is pretty tough, so you need to know some tricks that will allow you to achieve fame. In this article, you will find working tips from Andro-news on how to become popular on YouTube. How to achieve…
Where to go to study: how to take advertising to the next level and analyze data
May 23, 2021, 11:06 SEOnews team In the coming week, we will learn how to create an online store without programmers and designers. We will learn how to take advertising to the next level, how to analyze advertising data for mobile games, and also discuss new rules: iOS 14.5 and the future of tracking. In…
How to make a website on your own if you don’t understand anything about programming
If you need a website, you have three options: order from professionals, build it on a constructor, or create it yourself from scratch. The first method is simple, almost does not require your participation, but it costs money. In this article we will tell you about the second and third methods – how to independently…
Do I need to implement AMP: the pros and cons of technology
Now the share of mobile traffic significantly exceeds the desktop one, and page loading speed plays a decisive role. According to KISSmetrics statistics, a 1-second delay in speed can reduce conversions by 7%, and if it takes more than 3 seconds to load a page, 40% of users will leave the page. According to the…
Where to go to study: promoting to the West and increasing sales in the YATI algorithm
18 April 2021, 10:00 SEOnews team In the coming week, we will learn how FMCG companies can break through the ceiling of demand and successfully compete with networks and aggregators, how the owner can influence the efficiency of employees, as well as how to use Viber for business and make money on Stories in Instragram….