According to The Verge, Google plans to add third-party cookie tracking to Chrome. In theory, this should make life harder for advertisers using third-party cookies to track users and customize targeting. A similar feature is already available in Safari and Firefox. Blocking third-party cookies means that sites can only use cookies that are directly linked…
Month: April 2021
10 useful materials about online advertising
We often share with SEOnews readers awesome case studies, interesting articles, and helpful video courses on online advertising and web analytics. And today we have a whole selection that every paid traffic specialist should keep. So, let s begin. Articles and guides How to create fun social media videos Let s look at three simple…
Core Web Vitals: Google Ranking Factors in 2021
In May 2020, Google talked about future innovations related to the search engine. They talked about the new Page Experience ranking factors – a page usability analysis that includes Core Web Vitals, EAT factors and more. Previously, these were only conversations, but now the release date of the update has already been announced – it…
How to make your first ad on VKontakte
The platform for placing advertisements on VKontakte is a powerful tool for finding clients in the CIS. Despite the fact that the ad placement algorithm is quite simple, many users fail to make money on it. The result of the promotion may depend not only on the business, but also on the targeting settings and…
Google will remove duplicate domains in search
Google will no longer show more than two search results from the same domain. The company s decision is justified by the fact that it should add variety to the search, improve the user experience, as well as provide fair competition in the market for other sites. Have you ever done a search and gotten…
How to use dynamic remarketing to increase sales on World Shopping Day. Case AliExpress Russia
01 March 2021, 10:25 Deputy Commercial Director for Product Development Mail.ru Group Before making a purchase, users explore options and compare products across different sites. By looking at a large number of offers from advertisers, they can quickly forget about the goods or services that they studied earlier. In order to motivate an already interested…
3 ways to increase sales on your website
Doesn t the user stay on the site? Doesn t read or review the materials to the end? Doesn t ask questions or ask for more product information? Can this situation be changed? Let s talk in this article about simple and quick-to-implement ways to increase response and sales on your website. Method 1: the…
Mozilla Firefox blocks Google Analytics and Facebook Pixel
Browser Mozilla Firefox released an update last week. It includes such an important change as blocking Third party cookies and trackers default. This update also affects trackers Google Analyitcs, Facebook Pixel and possibly Yandex Metrica. This was followed by a wave of discontent on Twitter from webmasters and SEO specialists: Now you re coercing everyone…
5 books from an expert: Alexander Alaev (Alaich and Co)
01 March 2021, 11:57 SEOnews team SEOnews continues the “5 Books from Experts” column, where famous people from the IT industry share books that impressed them. This time, the guest of our section was Alexander Alaev, head of the web studio “Alaich and Co”, author of the blog alaev.info: When I was offered to take…
How the magicians of Yandex and Google work
We find out what sorcerers are in search engines, why they are needed and how to work with them. What is a sorcerer? This is the name for snippets in search results that display the information you are looking for in a more convenient format. For example, when searching for a place, the user will…