Mikhail Volovich Head of the Search Analytics Laboratory,Ashmanov & Partners The monopolization of Yandex and Google search results by large sites – marketplaces and classifieds – creates insurmountable difficulties for the promotion of smaller players. In some cases, it is wiser to use the capabilities of the marketplace than to compete with it for a…
Month: March 2021
How to successfully promote through bloggers on Instagram
COO of an influencer marketing agency HypeFactory Instagram is one of the most popular social networks. Today, there are over 1 billion monthly active users in the world. At the end of 2020, Instagram s advertising audience in Russia amounted to 55.4 million people. Bloggers choose this platform because of its high engagement, with an…
How to increase the number of calls to clients if they are scattered all over the world, and you are sitting in Bryansk
Analyst of an international real estate broker Tranio Tranio, an international real estate broker, has a sales team on how to deal with time zone differences, approach people of different nationalities and build a call center to meet the plan and increase the number of calls by 20%. The CRM system should maximally save the…
Where to go to study: the Yandex Zen algorithm and the promotion of IT products
07 March 2021, 09:40 SEOnews team In the coming week, we will learn how to create and make money on a blog in Yandex.Dzen, promote IT products and open our own business. In addition, we will learn how to make the right decisions based on Yandex.Direct and Google Ads reports. Choose the event you want…
“Here I am in my place”: girls from the world of digital about career and love for work
I started out as a content manager at a small advertising agency, managing social networks for customers, writing SEO articles, and selling ads in public domains. When I moved to eLama, the range of tasks expanded greatly: I was in charge of community management (communicating with users on social networks, processing negativity, moderating webinars), writing…
15 content ideas for email newsletters
SEOnews editor Email marketing remains an effective tool for promoting your business and increasing sales. But by creating emails on a regular basis, marketers can face the problem of what to write in emails, where to get ideas for content. Letters from businesses, written in the style of “Buy from us at an attractive price”…
If you go to the right, you will lose experience, to the left, you will miss networking. The life of an SEO specialist in freelance, agency and in-house
At the beginning of your career, you may be faced with the question of where to move next, in which direction to develop and where you will get the most exhaust. In the CIS market, an SEO specialist most often has to choose from such alternatives: work in a grocery company, in an agency or…