Skip to content
Menu
Search beast
  • Home
  • News
  • Blog
  • About us
  • Contact us
Search beast

15 content ideas for email newsletters

Posted on 10.03.202110.03.2021

SEOnews editor

Email marketing remains an effective tool for promoting your business and increasing sales. But by creating emails on a regular basis, marketers can face the problem of what to write in emails, where to get ideas for content. Letters from businesses, written in the style of “Buy from us at an attractive price” and “We are the best company on the market,” quickly bore subscribers. Users want to see something interesting and valuable to themselves.

Here are 15 content ideas to help you make your email marketing more effective.

1. Industry story

You know well the industry in which you work, but what do your users know about it? In an email, tell us about the specifics of your industry, share your recommendations, let me know how your brand lives, why you offer just such products. Such information can interest subscribers and draw more attention to you.

Example: A newsletter from Charitywater.org where users can learn more about the activities of the non-profit organization.

what to write in email newsletters

2. Instructions

Step-by-step instructions are the type of content that the audience really likes. You can also share instructions in mailing lists. Create a helpful step-by-step guide – in text, video, or a series of photos – and gauge how users will react to it.

Example: Video tutorial from Design Files on using the Figma graphics editor.

Email marketing ideas

3. Company news

Have you updated your product? Does the company have a new partner? Tell your audience about it. Invite users to the event you are organizing, announce the launch of new products or services.

Example: American electric skateboard and e-scooter maker Boosted is intriguing before introducing its new product.

Letter ideas

4. Blog posts

If you want to attract more attention to your blog posts, share them in the mailing lists.

Example: Trunk Club announces blog post in email.

content ideas for email newsletters

5. Articles-lists

Listing articles are another type of content popular with audiences. Make your “TOP-10 products or tools …” and do not forget to talk about your business somewhere.

Example: List article “10 restaurants where you can have a delicious lunch” in the mailing list.

15 ideas for what to write about in email newsletters

6. User generated content from social networks

Ever thought about sharing custom content on your newsletter? But in vain. The audience might like this. Collect a selection of popular posts or reviews posted by users on your social networks. This will attract attention and increase the credibility of the company.

Example: one of the companies regularly collects the most popular tweets and publishes them in the mailing list.

What to write about in emails

7. Referral program

In emails, you can talk about your referral program, arrange “Invite a friend” promotions, ask users to recommend your products / services to family and friends.

You can also collaborate with other companies and do cross-posting by posting your content with partners and the affiliate with yourself. This will allow you to reach a new audience and attract new customers.

Example: SelfWealth talks about the benefits of its referral program and invites subscribers to join it.

15 ideas for what to write about in email newsletters

8. Coupons, discounts, promotions

One of the reasons why users subscribe to mailing lists of companies is the desire to receive information about discounts and promotions. Give coupons periodically, announce promotions. To stimulate purchases, create urgency: limit the duration of the offer.

Example: Blue Apron gives customers a coupon for their first purchase.

15 ideas for what to write about in email newsletters

9. Feedback and reviews

Reviews and testimonials help build trust. Don t be afraid to post reviews in mailing lists, but don t overdo it – blatant ads are annoying. Submit reviews that others will find helpful.

Example: Le Tote uses email testimonials to expand on the business.

15 ideas for what to write about in email newsletters

10. Polls

Users love to give feedback. Conduct a survey on your mailing list. This way you can get customer feedback and increase engagement.

Example: Kate Spade Saturday invites users to take part in a survey and gives a discount for it.

15 ideas for what to write about in email newsletters

11. Letter on behalf of the CEO

A letter from the head of the company can be sent to greet new subscribers, thank customers for the order, tell about plans. This type of mail allows you to establish and maintain a trusting relationship with users.

12. Invitation to subscribe to social networks

From time to time, you can send letters to subscribers inviting them to subscribe to the company s social media accounts.

Example: Stein Mart invites followers to follow the company on Instagram.

15 ideas for what to write about in email newsletters

13. Video

If the company has a YouTube channel, you can compile video clips in the newsletter. According to statistics, a link to a video in an email increases the Open Rate by 6%.

Example: Later announces its video course by adding video to the letter.

15 ideas for what to write about in email newsletters

14. Answers to frequently asked questions

Surely your customers have questions, so you can answer the most common ones in the mailing list. The audience will learn more about your business and receive useful information.

15. Contests and quizzes

Contests, quizzes, tests are an engaging type of content that attracts attention even in mailing lists. Come up with a suitable contest or quiz for your audience and invite subscribers to participate.

Example: Mod Cloth invites users to find their unique style using a test.

Email Ideas

These content ideas will allow you to diversify your email campaigns, increase engagement and make your email marketing more effective.

Source: Jeff Bullas

…

Recent Posts

  • Where to go to study: we set up smart banners in Yandex.Direct and create an advertising visual in social networks
  • YAN from A to Z: how to manage rates and work with auto strategies
  • How to find traffic ideas for articles by analyzing competitors’ words
  • Making money with texts: how to create unique content and monetize your website
  • Internet Marketing Video Cheat Sheet: How to Upload Images for Direct Ads via Excel

Categories

  • Blog
  • News
  • Sitemap
©2023 Search beast | Powered by WordPress and Superb Themes!
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT