15 content ideas for email newsletters

SEOnews editor

Email marketing remains an effective tool for promoting your business and increasing sales. But by creating emails on a regular basis, marketers can face the problem of what to write in emails, where to get ideas for content. Letters from businesses, written in the style of “Buy from us at an attractive price” and “We are the best company on the market,” quickly bore subscribers. Users want to see something interesting and valuable to themselves.

Here are 15 content ideas to help you make your email marketing more effective.

1. Industry story

You know well the industry in which you work, but what do your users know about it? In an email, tell us about the specifics of your industry, share your recommendations, let me know how your brand lives, why you offer just such products. Such information can interest subscribers and draw more attention to you.

Example: A newsletter from Charitywater.org where users can learn more about the activities of the non-profit organization.

2. Instructions

Step-by-step instructions are the type of content that the audience really likes. You can also share instructions in mailing lists. Create a helpful step-by-step guide – in text, video, or a series of photos – and gauge how users will react to it.

Example: Video tutorial from Design Files on using the Figma graphics editor.

3. Company news

Have you updated your product? Does the company have a new partner? Tell your audience about it. Invite users to the event you are organizing, announce the launch of new products or services.

Example: American electric skateboard and e-scooter maker Boosted is intriguing before introducing its new product.

4. Blog posts

If you want to attract more attention to your blog posts, share them in the mailing lists.

Example: Trunk Club announces blog post in email.

5. Articles-lists

Listing articles are another type of content popular with audiences. Make your “TOP-10 products or tools …” and do not forget to talk about your business somewhere.

Example: List article “10 restaurants where you can have a delicious lunch” in the mailing list.

6. User generated content from social networks

Ever thought about sharing custom content on your newsletter? But in vain. The audience might like this. Collect a selection of popular posts or reviews posted by users on your social networks. This will attract attention and increase the credibility of the company.

Example: one of the companies regularly collects the most popular tweets and publishes them in the mailing list.

7. Referral program

In emails, you can talk about your referral program, arrange “Invite a friend” promotions, ask users to recommend your products / services to family and friends.

You can also collaborate with other companies and do cross-posting by posting your content with partners and the affiliate with yourself. This will allow you to reach a new audience and attract new customers.

Example: SelfWealth talks about the benefits of its referral program and invites subscribers to join it.

8. Coupons, discounts, promotions

One of the reasons why users subscribe to mailing lists of companies is the desire to receive information about discounts and promotions. Give coupons periodically, announce promotions. To stimulate purchases, create urgency: limit the duration of the offer.

Example: Blue Apron gives customers a coupon for their first purchase.

9. Feedback and reviews

Reviews and testimonials help build trust. Don’t be afraid to post reviews in mailing lists, but don’t overdo it – blatant ads are annoying. Submit reviews that others will find helpful.

Example: Le Tote uses email testimonials to expand on the business.

10. Polls

Users love to give feedback. Conduct a survey on your mailing list. This way you can get customer feedback and increase engagement.

Example: Kate Spade Saturday invites users to take part in a survey and gives a discount for it.

11. Letter on behalf of the CEO

A letter from the head of the company can be sent to greet new subscribers, thank customers for the order, tell about plans. This type of mail allows you to establish and maintain a trusting relationship with users.

12. Invitation to subscribe to social networks

From time to time, you can send letters to subscribers inviting them to subscribe to the company’s social media accounts.

Example: Stein Mart invites followers to follow the company on Instagram.

13. Video

If the company has a YouTube channel, you can compile video clips in the newsletter. According to statistics, a link to a video in an email increases the Open Rate by 6%.

Example: Later announces its video course by adding video to the letter.

14. Answers to frequently asked questions

Surely your customers have questions, so you can answer the most common ones in the mailing list. The audience will learn more about your business and receive useful information.

15. Contests and quizzes

Contests, quizzes, tests are an engaging type of content that attracts attention even in mailing lists. Come up with a suitable contest or quiz for your audience and invite subscribers to participate.

Example: Mod Cloth invites users to find their unique style using a test.

These content ideas will allow you to diversify your email campaigns, increase engagement and make your email marketing more effective.

Source: Jeff Bullas

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