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10 useful materials about online advertising

Posted on 06.04.2021

We often share with SEOnews readers awesome case studies, interesting articles, and helpful video courses on online advertising and web analytics. And today we have a whole selection that every paid traffic specialist should keep.

So, let s begin.

Articles and guides

How to create fun social media videos

Let s look at three simple ways that don t require actors and a camera.

Learn to make a video ?

How to get rid of routine at work using auto-rules

We tell:

  • what advertising systems can and cannot automate;
  • what kind of work can be entrusted to auto-rules in Facebook Ads.

Deal with auto rules ?

6 myTarget tools to help you find your customers

We have prepared for you a summary of the speech by Ruslan Osin, the head of the customer service department at myTarget.

Learn about tools ?

PPC advertising trends and forecasts for 2021

Read the material of eLama evangelist Nikita Kravchenko to keep up with the topic.

Stay tuned ?

Cases

Content, conversions, Excel: the story of how one article took off on different sites

We will tell you how to make a simple selection, notice the result in time and scale it. It s also a story about the importance of teamwork.

Read the case ?

How to double your conversions without changing your ad budget

How to work with one client for three years and constantly improve the results? Look for the answer in the case.

Find the answer ?

How we ran search ads for an adult store

A case on how to launch online advertising for an online store using the eLama linguistic generator.

Study the case ?

How to run ads for road and building materials in the B2B market

Experience of the OPT6 company. Read on to find out which ad format will help your online store get the most conversions in the B2B marketplace.

Learn about effective ad formats ?

Video courses

We are sharing video courses that we launched together with the publication “Like”.

Course “TikTok in 9 Video Tutorials”

We start by getting to know the ad formats and conclude with a test of TikTok s capabilities.

Watch the course ?

Course “Learning to work with advertising on Instagram and Facebook in 7 video lessons”

Seven 20-minute lessons to understand your Facebook Ads ad settings and launch your first campaign.

Start learning ?

…

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